Importance of Lead Scoring to Gain Competitive Advantage for Asset Managers

  • Most investment decisions are now driven by what is observed and shared digitally, especially on social media. 35% percent of individuals aged 18–34 used social media to assess investments in 2020
  • Despite the limited resources of marketing departments in the asset management space, asset managers expect returns on content marketing strategy to be maximised while increasing efficiency and effectiveness. This has paved the way for marketing automation-driven lead-scoring
  • Lead scoring could be used to gain actionable insight on all user interactions and digital touchpoints

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We write about financial industry trends, the impact of regulatory changes and opinions on industry inflection points. https://www.acuitykp.com/

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Acuity Knowledge Partners

Acuity Knowledge Partners

We write about financial industry trends, the impact of regulatory changes and opinions on industry inflection points. https://www.acuitykp.com/

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