Leveraging search engine optimisation/paid ads to boost return on investment in asset management

  • What are the digital touchpoints of users who engage with the content, and what is their contribution?
  • What is the contribution of each marketing effort across the stages of the marketing funnel?
  • Which type of content performs the best based off of pre-set marketing measurement framework?
  • How long does it take to nurture a lead at each stage of the user funnel formulated on pre-set marketing measurement framework?
  • What is the best marketing mix to optimise the customer journey?



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Acuity Knowledge Partners

Acuity Knowledge Partners

We write about financial industry trends, the impact of regulatory changes and opinions on industry inflection points. https://www.acuitykp.com/