Marketing Automation Trends to Watch for

The financial services sector is one of the leading and influential sectors in the world at present, covering services for a varied target audiences. From commercial banking and insurance to asset management, marketing automation is crucial for growth and sustainability of organisations.

Key Takeaways

• Worldwide spending on marketing automation is anticipated to reach USD25bn by 2023
• 76% of top-performing companies are currently utilising and benefiting from marketing automation
• One of the most popular techniques to customise a buyer’s journey

Originally published at https://www.acuitykp.com.

Author

Marlon Goonetilleke, Associate, working as an associate at Acuity Knowledge Partners, Sri Lanka. He has over three years of experience in the Marketing industry. A graduate of the University of Bedfordshire (UK). Specializes in helping organizations gaining a competitive advantage in digital marketing. Prior to joining Acuity working in the education field and consulting to major organizations to improve marketing efforts