Marketing Automation Trends to Watch for

The financial services sector is one of the leading and influential sectors in the world at present, covering services for a varied target audiences. From commercial banking and insurance to asset management, marketing automation is crucial for growth and sustainability of organisations.

Key Takeaways

  • Worldwide spending on marketing automation is anticipated to reach USD25bn by 2023
  • 76% of top-performing companies are currently utilising and benefiting from marketing automation
  • One of the most popular techniques to customise a buyer’s journey

Originally published at https://www.acuitykp.com.

Author

Marlon Goonetilleke, Associate, working as an associate at Acuity Knowledge Partners, Sri Lanka. He has over three years of experience in the Marketing industry. A graduate of the University of Bedfordshire (UK). Specializes in helping organizations gaining a competitive advantage in digital marketing. Prior to joining Acuity working in the education field and consulting to major organizations to improve marketing efforts

--

--

--

We write about financial industry trends, the impact of regulatory changes and opinions on industry inflection points. https://www.acuitykp.com/

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Biggest trends for digital marketing in 2020.

computer setup

6 Steps to Compiling a Webinar Funnel

What Are The Best Ways And Tools To Find Emails?

Your Personal Brand Is One of Your Most Strategic Assets — Make It Work For You!

how many emails does it take to make sales?

Exploring Social Commerce

We launched our own Growth Framework at SIMBAA Digital

Moving Beyond Mobile App Cost Per Install: The Benefits of CPX Bidding [VIDEO]

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Acuity Knowledge Partners

Acuity Knowledge Partners

We write about financial industry trends, the impact of regulatory changes and opinions on industry inflection points. https://www.acuitykp.com/

More from Medium

The simplest CRM definition

What is a business idea? Definition and examples

20 Characteristics of an Entrepreneurial Mindset

Marketing As A Superpower — 5 Reasons Why You Should Consider Growth Marketer Path